The Sony Story
Sony technology has long played a starring role in the development of the digital cinematic experience. They started the 4K revolution in 2001, and as of June 2012, there were more than 13,000 Sony 4K digital cinema theaters—nearly 75% of all 4K theaters worldwide use Sony 4K digital cinema projectors. And now Sony brings the full 4K digital experience into the home with stunning picture quality, whether you're watching native 4K video or cable TV broadcasts.
Only Sony has the expertise to capture, produce, distribute and display 4K movies, and their experience in each area uniquely positions them to deliver the best experience at home on the Sony 4K Ultra HD TVs. It’s also why Sony is positioned to deliver the world's first networked 4K content delivery system in the summer of 2013. Leading the way in 4K, Sony is committed to providing true 4K content, as well as up-scaling HD content for the best experience possible on our 4K Ultra HD TVs for all video sources.
Their innovation doesn’t stop with 4K in 2013. THey are proud to introduce Triluminos color on the W900 series of TVs, enhancements to the X-Reality PRO picture engine, and all-new innovations in sound for fuller, richer sound from their thin LED TVs. With the Triluminos Display, Sony is using state-of-the-art quantum physics to expand the color range that the TV can reproduce. You’ll see shades of red and green that you’ve never seen on a TV before. The result is noticeably improved picture quality with brighter, bolder and more accurate colors.
The 4K difference is something you can literally feel, giving you a more lifelike and engaging home theater movie experience. Stop by your local Magnolia Home Theater and experience the difference for yourself.