In 1954, Len Tweten opened Magnolia Stationers and Camera Shop in the Magnolia district of Seattle (hence the name Magnolia). As the years passed, his love of music and his enthusiasm for high fidelity grew, driving him to move his business more and more into the world of audio.
By the mid-Sixties the transition to audio specialty store was complete and the business was renamed Magnolia Hi-Fi. The company thrived as a result of its hard-earned reputation for high quality products at fair prices, backed by a consistent dedication to complete customer satisfaction. In those early years, it was not uncommon to hear of Len showing up at a customer’s home after work to help install a tricky stereo system or for him to answer the phone in the warehouse long after business hours. It was this commitment and his philosophy of customer service that was instilled in each of his employees and is still evident today.
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As the years passed, Magnolia Hi-Fi established itself as an audio specialty store with the reputation for high quality products along with unparalleled customer satisfaction – winning more than 22 customer service awards.
Magnolia quickly became known as the place on the West Coast for the latest technologies. Whether it was the first VCRs or big screen TVs, when it came to the latest and greatest, in both technologies and brands, it was Magnolia that was leading the charge.
In December of 2000, Magnolia was acquired by Best Buy. The current stand-alone stores that dotted the West Coast were now called Magnolia Audio Video. These stores continued to serve the dedicated audio and video enthusiast like it had for nearly 50 years.
In 2004 the Magnolia brand was introduced to select Best Buy stores as a unique store-within-a-store concept inspired by the Magnolia Audio Video stand-alone stores on the West Coast. These stores where named Magnolia Home Theater, and dotted the US in more than 300 locations, offering Best Buy customers a more premium place to shop for home electronics.
In 2009 Magnolia opened its first Design Center located inside a Best Buy store. These Design Centers encapsulate everything the original Magnolia stand alone stores could offer; the most premium brands, a greater depth in product categories, as well as professionally trained System Designers, Engineers and Installers who can, and have, completed projects that have reached the multi-million dollar mark. These Design Centers also provide the look and feel of being in a home rather than a store, with dedicated showrooms designed to allow you to experience the products like you would at home. Plus, you can compare the latest gear side-by-side in dedicated demo spaces. In all, it’s these amazing features, along with the dedicated staff, that makes these Design Centers the flagship of the Magnolia brand.
Today, Magnolia continues to grow, opening more Design Center locations inside Best Buy stores. These Design Centers act as the hub of the areas they are in, servicing the Magnolia stores around them with brands and services that Magnolia can only offer in these select locations. The best part, no matter which Magnolia store you shop, all the products and services are at your service, because the Magnolia family, along with the Best Buy brand, all work seamlessly together to provide you with solutions to satisfy your every home entertainment need.
The future looks bright for Magnolia, with plans to open more Design Center stores inside Best Buy locations. This growth will move the Design Center concept from their original locations on the West Coast to all areas of the United States. Magnolia’s remarkable growth during this down economy shows the success of their working model, to provide 100% customer satisfaction. And as the next few months turn into years, more and more people will get to experience the premium products, selection and services Magnolia has been known for over the past 57+ years.