Typically when we talk about power filtration, the conversation is around AC line noise and how to make that as clean as possible. But many people feel that unless they hear hums, pops and clicks, they don’t need a power conditioner. But you might be surprised to learn that AC line noise is everywhere - varying in degrees - but it has a detrimental effect on your equipment. This is especially true these days with all the high bandwidth content in the form of high-resolution audio and ultra high-definition video. “Line noise masks the signal content that creates the ambiance, the harmonics and the overtones and undertones that we pay extra for when we upgrade our speakers and components,” John said. “It masks the richness of the black levels, the details, and the resolution and clarity. It’s one thing to hear a hiss, but when you’re not hearing the really low dynamic overtones, it’s the difference between listening to a Stradivarius violin and a regular violin.” And why invest more for a Stradivarius, or in Magnolia’s case, premium products, if you can’t hear the elements that make them premium?
John went on to say, “We have specific filters in our products that are tuned to maximize performance in the audio and video frequencies. These filters eliminate noise in these frequencies at the source, so once the power gets to your components, the power quality is not compromising performance. We’re able to allow those components to work the way they were meant to work in the first place. Most A/V components are designed to work in laboratory conditions, because manufacturers can’t design these products to work in all the varying power situations that exist today. We’re here to fix that, make it right from the beginning, so that everything will work the way it was designed to work.”